Project Definition
i would like to show more user friendly to attract more user log in to the website and to get more information.
And continues using or buy the product.
my project scope is rearrange the website, redesign it.
Current site's Analysis Goals
The website should cut down some usefulness information.
Cut down adv on main page
More user friendly on navigation ( will get lost when i navigate it)
Redesign the navigation bar at top part
A part for promotion
Client's Analysis
Dutch Lady Milk Industries Berhad ("DLMI") is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal Friesland Foods, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company.
Short & Long-term Site Goals
To create value for our owners, in short and long term, by means of profitable dairy activities.
To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life.
Updates frequently for some information such as events, promotion and etc .
Target Audience
My target audience is Mother who take care the children.
Promotion and learning part is to attract user log in again to the website
Updated news will sent to their mail .
Nutrition advice part for mothers.
Competitor's Analysis
One of Dutch Lady competitor is Malaysia Milk Sdn Bhd
their strategy on their website is extractive color and contest.
And they having Grand Prize (5days 4 night 2adult + 2children to disneyland)
and the website are well arrange.
Site Map
Mood Board
to be continus......
